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What's next in marketing and advertising?

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Question added by Vaiyapuri Gopalakrishnan , Manager - After Sales , M/s Saud Bahwan Automotive llc
Date Posted: 2016/07/07
Vaiyapuri Gopalakrishnan
by Vaiyapuri Gopalakrishnan , Manager - After Sales , M/s Saud Bahwan Automotive llc

The future of marketing

Brands,

Old mareketing, New marketing, Innovation, Engagement, Utility and Insight.

Brands & Branding haven't changed.

Brand = Collectively, What people say, feel & Think about your product, Service or Company.

Branding = Using marketing to influence peoples, Attitudes towards, and perception of the brand.

Brand Loyalty will still be earned overtime through consistent positive experiences & Engagements with a product, Service or Company.

Nadjib RABAHI
by Nadjib RABAHI , Freelancer , My own account

The product is the basic element of the marketing mix. A company must generally manage a set of products. These products are grouped into range. Each range is analyzed based on behavior of different dimensions.

Innovation and creation of new products are essential to the survival and development of the company. The innovation process is the sequence of steps that move the products from the idea stage to the stage of product commerciable. At this innovation process succeeds an adoption process in which the product is distributed within the market.

Product management will be addressed successively through:

  • Analysis of their characteristics
  • The range of policy
  • Innovation policy.

Ahmed Mohamed Ayesh Sarkhi
by Ahmed Mohamed Ayesh Sarkhi , Shared Services Supervisor , Saudi Musheera Co. Ltd.

Full Agree with mr. Nadjib RABAHI  on his answer

 

Emmanuel Wamweta
by Emmanuel Wamweta , production supervisor , Tembo Steel Rolling

Segementation

Niching

Positioning

Product positioning

Service delivery

Evaluation.

Thanx for the invitation

Omar Saad Ibrahem Alhamadani
by Omar Saad Ibrahem Alhamadani , Snr. HR & Finance Officer , Sarri Zawetta Company

Thanks

Nothing to add after your answer

mohammed negm
by mohammed negm , مدير مبيعات , مؤسسة أطياف لتجارة المواد الغذائية

 

 

 Thanks for the invitation, I  agree with all answers

Artem Ochenko
by Artem Ochenko , Marketing manager on South East Asian markets , "Intrade"

Hi and thanks to you for this invitation…the importance of mobile marketing and advertising campaigns in mobile apps segment will up, especially, if you are going at mature markets and make focus at btoc segment.   

I entered my companies employers’ at Gulf region and at oil based states Texas, Arkansas, etc. and I consulted about advertising campaigns in APAC region, I can say firmly-the importance of localization in marketing/advertising campaigns will up too, now if you prepare go-to-market campaign about new external market you must attract expert on localization.

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