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How to increase off Take of product from Retail and Superstore? where its is on eye contact display with Product description standees.

Marketing Mix Supermarkets
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Question added by Atif saeed , National Sales Manager , Awesome Foods
Date Posted: 2017/05/05
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Subhranshu Ganguly
by Subhranshu Ganguly , Quality Analyst. , WIPRO

  • The 1at question would be is it a new entry.
  • Is it an FMCG.
  • Is it a perishable product. 
  • How much of the family budget would it consume. How expensive it is. 

For an FMCG product like soap packaged drinking water, food product or a service like cable TV, internet or mobile telephony the target would be mass audience and media would be newspaper, TV or the internet. 

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