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URL shortening is a technique on the World Wide Web in which a Uniform Resource Locator (URL) may be made substantially shorter in length and still direct to the required page. When a URL is shortened, insights can be retrieved (Number of clicks, shares...etc.) Which one is the best one in your opinion?
I preffer bit.ly since it allows you to use custom short domains if own one, for free. Also, the analytics and information that you get from it is pretty valuable. Tags and comments are also a very useful feature for organizing your links, especially when you have hundreds of links
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