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I have seen many huge brands never have used a marketing plan. All there work is ad hoc based on what is urgent to be done now or a strong push from the top management. This indicates that many senior managers and CEOs are not happy with there company's marketing performance, do you think that is true? Do you think that you are in real need for a practical and measurable marketing plan to improve performance?
Yes, I am vgery satisfied with my company.
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