Explain the terms: Total customer value and total customer cost ؟

القيمه و التكلفه

 

إجمالي القيمة العملاء هو مجمل الفوائد المرتبطة مع الخدمة أو المنتج. وتشمل هذه الأداء أو المزايا الوظيفية والعاطفية أو asethetic، والخبرة minius مجموع تكلفة العملاء في البحث واكتساب واستخدام والتخلص من المنتج أو الخدمة.

Total customer value: This term is used to refer to the total perceived value a customer gets when he buys your product or service.
Usually, this perceived value should be higher than the purchase price for building a sustainable customer friendly business.
Total customer cost: This term refers to the total cost a customer would bear to research, procure, use and then dispose of the product.
It is to be noted that most consumers are not generally concerned with the long term costs o the product and tends to focus on the short term.