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From Mass Communication to Mass Customization, can we take this giant leap?

We are living in an era of mass media explosions and the knowledge thrown at us for consumption often leads towards indecision and confusion. We might have to customize knowledge sharing in such a way that it remains available, reachable and useable. This is possible but how corporate world is going to take advantage of this?

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Question added by Saeed Ahmed , Policy Advisor for Knowledge and Program Management (KPM) , Oxfam Novib
Date Posted: 2014/04/06
Sumera Saeed
by Sumera Saeed , Math and Science subject teacher for O and A Levels , Bloomfield Hall School System (International)

Thanks Jose for a wonderful pitch. I wonder sometimes that why ICT is not given that much importance by the development sector because when I ook at the corporate sector and work with them, they for sure continue to invest and upgrade their approaches and applications by using linux based and open source technologies. Its time that corporate sector should tap on the dat bases of development sector to help both grow conceptually as well as geographically and more importantly people/consumers/beneficiaries/clients (whatever you call them) are going to get a customised and coud based solutions to their issues on when and where basis.

Regards

 

saeed

Jose Miguel Lucas Martins
by Jose Miguel Lucas Martins , IT Director - Robotic Process Automation (RPA) , Novo Banco

I think we are well positioned to take that step as computation power and connectivity increase, which in turn will give organizations more information about its customers.

 

I believe that organizations will keep investing in more performance data mining and CRM platforms in order to provide each customer a costumizes offer (or experience) based on more information and in shorter time.

 

Who knows and more companies might start using a large scale real-time CRM platform with geo-localization and social media information that will take advantage of customer mobility in order to always be in touch with the customer

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