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Product, Price, Placement and Promotion very important to market a prduct but how can we analyse these 4P's once product marketed.
before you distribute the proct you have first to look in the4ps since they will help you position the product correctly.so if you had the laid down the strategy then you will just analysis the result visa vi the laid strategy
I think the topic is good but the question is not stated correctly. :)..
Because you need to Analyze 'What, when, where, Who' & before you start Distributing you should analyze which is your Target Audience, is it a niche product or Mass product /generic product (That's one 'P' --- Product).
Along with your type of 'Product', the 'Price Tag' attached along is also very Important factor because many people may have a 'Willingness to buy a product or avail any service but may lack ability to pay for it' (Thus it's one other 'P' --- Price).
3rd Important factor is 'Where' you going to sell it. As many markets the Product could be good & People may have the ability to pay for it but Political/Religious/Socio-Economic envirnoment may not permit to it thus (Another 'P" Place or Placement is covered).
The last is 'How' do you promote to reach your customer. If the product is new or unique you have an extra task of creating a need for the product & not just by able to make it appealing but also able to 'Associate'. It could done through lot of ATL & BTL Activities, Instore activities, sampling &/ advertising in visual or print medium's.
Thus,4 P's are crucial to 'Evaluate' & be 'Analyzed' before you actually start distributing it nor you may end up either 'Distributing in each & every Outlet/store but there would be nobody to 'Buy' it as there would be no market for it' or You would be not able to enter the 'Market' itself.
Analysis 4p by the design of the product or take it out to the form of the public must be presented to the slice or a particular sector to find out their opinions about the product and its price and method of distribution and promotional Vtsamimi product is in accordance with the views and convictions of potential customers or sector target Varahm positive can increase our sales and our shares and reduce fatigue promotion and completely contrary to thatThe opinions are relying on negative promotion and distribution Ptovi the
start with Product then place then price and promotion ; if that faild back to market Dept.
Dear Farhan,, you are asking for4ps explanation which is indirectly implemented in your product. Like product - we are launched product which will be usefull to the consumer either it is eatable or non eatable. Your product already designed as per thmarket requirement. Price- every product in the market which ever category can't be sale with basic price. Basic price involved raw material cost+prodcution cost+distribution cost+profit! Then where are you not implemented price under4ps. Place- you are launched product in the market where your product sale will minimum, it is different your minimum sale happened or not has to be tested once again, here you will havechoice to relaunch your product in suitable market. Not like before two p's which u can't change. Promotion- Creating awareness about product for enjoying thehoney dips sales activities you required for promotion. It is absolutely optional based product like quality, requirement of the product and availaility. If you promote your product we will see good sales figures in volume. Now the time is only for analyse the product performance either doing good or bad , if bad use other2 ps (Place, Promotion) for improvement. If hope I clarified your doubt .
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