What is a “landing-page”? What’s the difference between it and a normal web page?

A landing page is a website page that allows you to capture a visitor's information through a lead form. A home page and a landing page are the same thing. They both represent the top-level of a document hierarchy. Many websites create micro-sites that have their own home page, and use that home page as a landing page for marketing campaigns. When a visitor arrives at the micro-site they can read/discover information regarding the promotion they landed on.

Hi,

In stark contrast to undifferentiated, unfocused home pages, landing pages focus specifically on capturing leads for a newsletter or making sales for a specific product – and make no attempt to give visitors a different option.

Another word which is used for a landing page when it functions for the specific purpose of capturing leads is “squeeze page.” A squeeze page is a page designed to get names and email addresses. Usually, however, a squeeze page is usually a smaller type of landing page, which usually has an opt-in form in sight when the page loads.

If you plan to sell a product over the Internet, you will want to use one landing page, rather than relying on sidebar opt-in forms and unfocused pages that do not convey a single point and a single call to action.

Every landing page contains the same parts and is focused on a SINGLE goal – getting the visitor to become a subscriber or buyer.

These parts are as follows:

1. an opt-in form (or sales prompt),
2. a brief or lengthy introduction,
3. a picture of the list/product owner,
4. the signature of the list owner,
5. a call to action (or multiple calls to action).

Determining which model will work best for you can simply only be done through testing. While many boast a conversion and attribute it to the shortness of their introduction (many will be one short paragraph), otherwise will boast a high conversion rate because they use lengthy, thorough, and compelling copy. 

Whether it's a free newsletter or a product for sale, the landing page system you create should include a “one time offer,” which will compel them to take action – subscribe, buy, etc.

Once the customer subscribe or buy, the landing page system you create should then re-route them to a thank you page, which opens up more means through which you can upsell. One quick way to upsell is to simply include advertisements on your thank you page for related affiliate products or for your own products. Here, again, you will want to give them a one-time offer.

Also, if you haven't yet asked them to join your mailing list, this is where you should do it – on your thank you page. Once they opt-in to your list, you now have a whole new options you can use in conjunction with the landing page system to generate revenue.

One such option is selling ad space in your newsletter. The more people you have reading your newsletter, the more you can generally charge for adspace; however, you will want to avoid overselling to your list to ensure your advertisers actually make money.

Your next option is to endorse a product as an affiliate. You can tell your subscribers how someone has just created a brilliant product – and you can offer it to your subscribers through an affiliate link. You may even want to use other products you have has bonuses to give them something extra.

The last and most profitable way in which you can generate revenue through your newsletter is by creating and selling your own products to them. It is important to note that you don't have to use all of these means to generate revenue; however, the more you use, the more you earn in general.

FLOW:

A landing page is what mostly visited from a search engine result. A landing page ensures that the visitor from a certain source will be presented with special content. Which is mostly used as an attention grabber.

i think the targeted page contain information about your product, offer and transaction botton to let motivate your potential client to start a deal with you.

A landing page is, as the name implies, the page the visitors see when they land on the website (it is usually the homepage).

In some cases, especially when adversiting, the website owner might choose to put a landing page that is different than the homepage (like products or services page) to emphasize more on what is being advertised.

A landing page is a web page that appears when a visitor clicks on a PPC (pay per click) ad or a search engine result link.While a homepage is the main page of a website. Like a cover of a book or the front of a store, its function is to welcome people and to inform them of the overall purpose of the website. When you type bayt.com on your browser thet page appeared on screen is its home page.

 The home page of a website is not the only landing page; every page in a website has a purpose and is a potential search engine landing page. A landing page should contain content that relates to the keyword search phrase. 

For example, searching in Google for web developer jobs middle east will bring up web landing pages that contain content relating to the keyword phrase “web developer jobs middle east” and the following page is bayt.com landing page for this seach phrase.

 http://www.bayt.com/en/job/web-developer-in-uae-1833385/

Cheers!

Landing page can be single product foucssed page or a single website page with the a launging date of the website. It is basically a Lead generation page which will not have TAB navigational structure like in normal websites,

Normal websites are fully functional, content oriented, multiple products and services oriented pages that would have a dynamic navigational strucutre. 

Hope this answers your Question Khatim Abbas seed. :-)

Landing page is a single page information to show when some one opening the URL. It's used for temperory

as easy and simple landing page mean index same of book index, in the first view describe the field of the website, make you know the website structure through the parts and the links, as its provide you with latest updates on the website, the most of this page use, to build data mind about your visitors to analysis the most of requested field to provide the best chooses in the next visits.

normal web page give you information about the requested information related with the company website, like visiting about us link or services or products or contact information... etc... each page provide the information you request as main object.

A landing page is the web page that visitors arrive at after they click the link on a search engine results page. A landing page can be the first page of a website that was advertised on the search engine results page, or from one of the natural results from the search query.

A landing page can be a potential easily converting page which can convert the visitor to your lead instantly. A well optimized landing page is used for Ads and for targetted traffic to get converted easily

A landing page should be fast loading, should convery the description of product/deal/business in a simple and meaningful line, should not have any irrelevant elements/graphics which will distract the user, Its hould have a clear call to action button like ( "Buy Now", "Contact Us", "Subscribe" ), On a landing page colors also matters very much mostly for the call to action Orange button ( just liek the apply now ) button on bayt.com is having more CTR ( click thorugh ratio). Based on all the above a  landing page should be optimized and should run experiments / analytics to get more conversion.