Trending Consumer Insights Discussions

What is the critical issue in consumer decision making?‎

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Qualitative research is exploratory research used to uncover consumer attitudes, motivations and behaviour. What techniques can be applied?‎

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What are the best ways to use consumer insights in improving communications and RIO?‎

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Will secondary/desk research be enough to come with consumer insights in a dynamic 'middle east' market , consider a expat wrkng on a mrktng campaign?‎

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How are choice overload and consumer confusion related?‎

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Dear Sirs, When a limited project and needs of durable items, how can we generate further business from the same sector? Sarasan Chellappan ‎

After generating an order for consumer durable product, the same client doesn't have further requirements for a while. Under this situation how can we survive with‎ ... See More

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If you innovate something, what shall be the marketing strategy and policy to advertise such a product so it may become the need for the consumer?‎

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What new value propositions would you design for the consumer market?‎

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What are the latest trends in product launch in consumer markets?‎

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Answer added by  Naif Al-Anazi, Retail Sales Lead Officer, Etihad Etisalat - Mobily
11 years ago

It is prudent for every retailer, and more so, every marketer to realise that less is more, in terms of product variants that they are offering. They should realise that ... See More