Marketing Manager

SADAFCO - Ar. Saoudite

Description du poste

Purpose of the job

Develop marketing plans for assigned consumer need segments and categories. Implement and monitor progress, in line with the marketing strategy and policies, in order to maximize sales and profit.

Key Accountabilities

1. Consumer need segment planning
Develop and ensure implementation of the consumer need segment planning for sustainable profitable growth of the segment.

2. Consumer insights
Identify and understand consumer needs for the assigned need segment through research to develop strong value added concepts for the portfolio.

3. Advertising and promotion
Ensure the development of effective advertising and promotional programs based on consumer insights, and evaluate effectiveness of the investments to optimize expenditures.

4. Product innovation
Generate and evaluate ideas for renovation and innovation, based on consumer insights, market opportunities, competitor analysis and technological opportunities in order to improve existing products and to launch new ones.

5. Forecasting
Coordinate with Supply Chain and Sales for an accurate and reliable rolling sales forecast, on base of the demand planning for the consumer need segment, to ensure timely product availability.

6. KPI’s
Analyze and manage key KPI’s for the assigned consumer need segment, in order to measure marketing effectiveness and take corrective actions when required.

7. Pricing
Set and review consumer pricing and apply effective pricing strategies in cooperation with Sales and Trade Marketing, to ensure optimal profits.

Compétences

• Educational level: University, bachelor+
• Specific diploma/education: Marketing, MBA
• Minimal experience: 5 to 10 years in marketing, preferably in FMCG
• Languages: English, Arabic