Marketing Manager - American Eagle-Brand Visual Merchandising & Marketing

Alshaya - Koweït

Fournisseuse de Carrière Or Cet employeur a obtenu le classement Fournisseuse de Carrière Or selon son historique d'embauche sur Bayt.com.

Description du poste

The Brand:

American Eagle Outfitters is a leading lifestyle apparel brand for women and men 15-to-25 years old. The American Eagle Outfitters stores provide casual and affordable fashion of the highest quality for young adults.

The new American Eagle Outfitters store features high-quality, on-trend clothing and accessories at affordable prices. Reflecting the brand’s casual lifestyle, the first in-store collection offers a multitude of styles, fits and washes in American Eagle Outfitters’ signature denim collection. AE jeans are recognized as the number one American specialty store jeans by 15-to-25 year old men and women. In addition, American Eagle Outfitters offers a broad collection of fashion knit tops, graphic tees, fleeces, shorts, as well as accessories — footwear, jewelry, belts and swimwear. The AE collection offers the highest quality soft, comfortable fabrics, featuring on-trend styles and great value. Also, available at the AE stores will be the latest collection from aerie, the comfortable loungewear and intimates brand by American Eagle Outfitters.

American Eagle Outfitters operates 939 stores throughout the United States and Canada, and through its e-commerce business ships merchandise to 62 countries worldwide.
The Role:

Deliver the Brand marketing & promotional Strategy within agreed budgets through the promotion & development of Brand identity. Responsible for the accurate & consistent implementation of Brand Visual Merchandising guidelines.

The Responsibilities:

Work closely with the Brand team on the creation of promotions and Best Buys, remaining flexible to changing divisional and market conditions
Take responsibility for the Operational execution of all campaigns and activities
Create POS formats for each individual market, subject to local regulations and licenses. Liaise with Country Managers
Identify market opportunities that will enhance & ensure a leading position within the individual markets
Ensure consistent implementation of all brand layout guidelines & visual merchandising techniques
Evaluate potential changes, and where discretionary, advise implementation or not, including cost/benefit analysis
Responsible for the most cost effective & best quality production of all locally sourced graphics, signage, fixtures and visual merchandising equipment
Work with outside parties on the purchase of consumable non stocks such as carrier bags and ticketing within Company and local market requirements
Act as a key interface with the host Brand on a regular basis to ensure the receipt of the most up to date marketing, promotional & visual merchandising initiatives & techniques
Cultivate strong relationships with the host brand. Seek to influence their their thinking with regard to the Middle East market.
Work with outside agencies on the design of advertising, window graphics and in store POS as required

Compétences

Good general education, further qualifications in Visual merchandising, Art & Design desirable
5-7 years retail ops experience including 3 years in VM management.
Ability to apply sound brand principles to projects & campaigns
Degree level education preferred (business subject).
Marketing qualification preferred
Strong Planning & organizing skills
Computer literate

A propos de la société

M.H. Alshaya is a leading international franchise operator for over 70 of the world’s most recognized retail brands. The company operates more than 2,400 stores across 7 divisions: Fashion & Footwear, Food, Health & Beauty, Optics, Pharmacy, Home Furnishings and Office Supplies. Alshaya’s stores can currently be found in 19 markets across the Middle East & North Africa, Russia, Turkey and Europe and it employs more than 32,000 people from over 110 nationalities.