Marketing Manager Philips Consumer Lifestyle

Philips Electronics Middle East & Turkey - Jeddah, Ar. Saoudite

Description du poste

Aim of the job:

Philips challenges you to use your marketing skills to create growth for our business and yourself. The Marketing manager is responsible for defining, activating and monitoring the Marketing Strategy and Market Introduction for defined product categories. You are responsible for the Annual Operating Plan for a BU or category including Sales, Profit and Advertising & Promotion budget.

Your team:

The Marketing Manager reports to the Commercial Organization (CO) Leader or the Regional Marketing Director and is the point of aggregation between the category and the distributors by channeling of all communications. You have a close working relation with the regional Marketing Director and the regional category marketing manager, key account managers, trade marketing, demand planning, agencies (ATL/BTL/PR) and the CO Leader.

Your Key areas of Responsibility:

• Market share, sales, profit and A&P responsibility
• Responsible for local activation ‘go to market’, marketing strategies and campaigns (AtL, BtL, and PR).
• Planning, execution and supervision of key product launches (PIP) & marketing activities with the Distributor and Trade;
• Responsible for competitive benchmarking, product selection, pricing strategy (within the constraints of the overall pricing policy) & support campaigns
• Contribute to annual business planning process with other areas (sales and F&A) in order to create clear goals for the business which reflect marketing priorities
• Focus on Net Promoter Score to drive performance and simplicity. Follow trends, activities of the competition and initiate necessary market research and take actions.

Compétences

• Min. 4 years of Marketing & Sales experience, • University, MBA, MSC level with Business/ Strategic Marketing direction
• Very good experience with Product Market introductions and with Marketing Plans execution
• Background in Fast moving durable goods (advantageous)
• Ability to work outside the scope
• Excellent team player
• Very good communication and presentation skills
• Excellent command of written and spoken English

Formation

MBA/Marketing

A propos de la société

About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity.” Headquartered in the Netherlands, Philips employs approximately 122,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.6 billion in 2011, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.