As the Marketing Lead for a retail company specializing in Window & Door Premium Fabricators, you will play a pivotal role in developing and executing strategic marketing initiatives to drive brand awareness, customer acquisition, and revenue growth. This position requires a creative and strategic thinker with a deep understanding of the construction and home improvement industry, particularly in the premium window and door segment.
Key Responsibilities:
⦁ Strategic Planning:
⦁ Develop and implement comprehensive marketing strategies to promote the company's products.
⦁ Conduct market research to identify trends, customer needs, and competitive landscape.
⦁ Collaborate with cross-functional teams to align marketing efforts with overall business goals.
Brand Management:
⦁ Maintain and enhance the brand image of the company in the market.
⦁ Develop and enforce brand guidelines to ensure consistent messaging across all channels.
⦁ Digital Marketing:
⦁ Oversee the digital marketing strategy, including website management, SEO, SEM, and social media campaigns.
⦁ Utilize digital platforms to reach target audiences and drive online engagement.
⦁ Monitor and analyze digital marketing metrics to optimize performance.
Content Development:
⦁ Create engaging and informative content for various channels, including websites, blogs, social media, and marketing collateral.
⦁ Collaborate with product teams to highlight the features and benefits of the products.
Campaign Management:
⦁ Plan and execute marketing campaigns, including product launches, promotions, and events.
⦁ Monitor campaign performance and adjust strategies to maximize effectiveness.
⦁ Collaborate with sales teams to align marketing efforts with sales objectives.
⦁ Customer Relationship Management (CRM):
⦁ Implement CRM strategies to nurture leads and maintain strong relationships with existing customers.
⦁ Utilize customer feedback and data to enhance product offerings and improve customer satisfaction.
Collaboration and Leadership:
⦁ Work closely with other teams to ensure alignment and synergy across departments.
⦁ Provide leadership and guidance to the marketing team, fostering a collaborative and innovative work environment.
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