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At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging.

Edelman is seeking anAnalyst, Marketing Analyticsto join our growingIntelligenceteam. This role supports analytics acrosspaid, earned, and owned media channels, including social, search, and programmatic.

The Analyst willbe responsible forcollecting, aggregating, and analyzing marketing data from native platforms and business intelligence tools (e.g., Tableau, Datorama, Looker Studio), transforming it into actionable insights that inform campaign strategy and optimization.

This role requires a strong balance ofanalytical rigor and storytelling ability, enabling the Analyst to connect data signals to broader business impact and deliver meaningful recommendations to internal teams and clients.

Key Responsibilities

• Gather,clean,aggregate, andaccurately delivermarketing data across multiple channels and platformslike programmatic(DV360,Tradedesketc.),paid search (SA360) and social(Meta, LinkedIn, TikTok, Reddit etc.), organic search and social, earnedand website (Google Analytics, Adobe Analytics).

  
  
  

• Supportcross-channel integrated measurementworkflows, campaign analysis anddashboardcreation and maintenanceusingnative and third-party platforms likeSupermetrics,Tableau,PowerBI, Google Data Studio etc.Ensure data accuracy, consistency, and quality across reporting outputs.

  
  
  

• Support development of measurement frameworks, KPIs,website tagging (GTM, Adobe Launch),social listening,real-time monitoringanalysisand benchmarks aligned to campaignobjectives.

  
  
  

• Support, translating insights into recommendations

  
  
  

• Promote best practices in data automation and operational efficiency andmaintainawareness of industry trends, tools, and emerging platforms.

  
  
  

• Partner with cross-functional teams including Performance Marketing, Digital Strategy, Creative, Planning, and BIto support data driveninput into campaign planning, optimization, and performance reviews

  
  
  

• Participate in internal and client-facing meetings to present insights

  
  
  

Qualifications & Skills

• ~2 years of experience in marketing analytics, digital media, or related field

  
  
  

• ~1-2 yearsof experience with

  
  
  

• Analyticstools:Excel (Formulas, pivot tables, manipulation), Tableau, Google Data Studio, Google Analytics, Adobe Analytics

  
  
  

• Media/Ad servingplatforms: Meta business manager, LinkedInbusiness manager, Google Ads,Campaign Manager,DV360,Tradedesk,SA360

  
  
  

• Tagging solutions: GTM, Adobe Launch

  
  
  

• Data integration, cleaning, and dashboard development

  
  
  

• Knowledge ofpaid media, earned media and organicsocialmediaand tools likeBrandwatch,Sprinklretc.

  
  
  

• Understanding of digital media planning and performance measurement

  
  
  

• Strong attention to detail with the ability to manage multiple priorities

  
  
  

• Effective communicator with strong data storytelling skills

  
  
  

• Ability to work in cross-functional, collaborative environments

  
  
  

• Self-starter with a proactive mindset

  
  
  

• Curious, analytical thinker with strong problem-solving skills

  
  
  

• Team-oriented, supportive, and adaptable in a fast-paced environment

  
  
  

• Bachelor’s degree (or equivalent) in a relevant discipline

  
  
  

What Success Looks Like

• Deliveringaccuratereporting that informs campaign decisions

  
  
  

• Enabling data-driven optimizations that improve performance outcomes

  
  
  

• Building efficient, scalable reporting solutions through automation

  
  
  

• Becoming a trusted analytics partner to internal teams and clients

  
  
  

#LI-PP1

We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles.