Hospitality Marketing Concepts / VOILA Hotel Rewards

نبذة عن شركة Hospitality Marketing Concepts / VOILA Hotel Rewards

Hospitality Marketing Concepts is the leading provider of premium-quality paid and frequency membership loyalty programmes to world-class hotel groups and independent four- & five-star properties. HMC partners with more than 1,000 hotels & resorts in over 50 countries to implement loyalty programmes that increase business by creating loyal local & international customers. Since 1988, HMC has been helping hotels drive incremental revenues and profits to hotel revenue centers by establishing a dynamic member database of CLUBHOTEL members worldwide. HMC’s state-of-the art CRM systems allow partner hotels to effectively communicate with key members and potential customers in local and international markets. With headquarters in Newport Beach, California, HMC has regional headquarters in Europe, Asia/Pacific, Middle East and the Americas. HMC recently launched a new product: VOILÀ Hotel Rewards (VHR). VHR is the first and only points-based, guest loyalty programme built specifically for a global alliance of independent hotels and small groups. VHR is operated by Hospitality Marketing Concepts (HMC), a global company with offices in more than 50 countries in North America, Central/South America, Europe, Middle East and Asia Pacific. VHR has a launch portfolio of hundreds of hotels, including Spain-based Husa Hotels. More information about VHR may be found on the company’s website www.vhr.com