PETRA outdoor agency, is Egypt’s innovative agency of out-of-home advertising which is known in Egypt as outdoor advertising media. The history of PETRA was the main factor of gaining the experience and developing 360º the business in Egypt, through the decades from 1948 until today, POA could define the industry SWOT analysis and refine the client experience with the outdoor media as one of the essential medias in Egypt because of its massive reach. POA has a brilliant reputation for the commitment to the elegant and unique locations as always installing signs in the most prestigious locations. Moreover, we have been known last 13 years with our different strategy compared to other outdoor companies in the Middle East. The company concentrates exclusively on selling massive campaigns with wide coverage in order to build long term relationships with multinational, large local and regional clients’ brands. The industry had phenomenal changes in the last few decades ac cumulatively and theoretically, and the business management had been more sophisticated, hence the demands still increasing with more expectations by the clients; here comes our re branding in the year 2015 developing the whole client experience for the last 15 years, it had been easier and faster than ever, associated with our five pillars and values firming our business:
Every walk of life is a journey, and every journey taking a different road, some roads are full of challenges and some other are paved to your destination. We love the road so we enriching it every road to make your journey more interesting, fun and joyful… we flourish your road giving you a road-mate of awareness and sometimes funny ad messages to entertain your journey everyday… that makes journey is the reward!
To build the biggest out-of-home advertising network in the MENA region to fulfill all the brands’ demands of outstanding ad reach. To improve the industry by offering more intelligent and smart services and helping the market stakeholders to perform better and faster. To deliver more technological and accurate planning services. To enhance the market business model from the planning until the delivery using reliable customized apps.