As a regional business operation of the Ali Bin Ali Luxury Division, Platinum Sands Company (PSC) opened in 2007, stands out unique house of luxury in the Kingdom of Saudi Arabia. PSC proudly offers the KSA market high-end boutiques, frequented by those with finer tastes for the world’s highest levels of luxury catering both the women’s and men’s segments. Our boutiques stand in Riyadh’s C-Center Building, Prince Mohammed bin Abdul Aziz St. (Al Tahlia), where it houses Ali Bin Ali Watches & Jewelry, Jaeger Le Coultre, Chanel, Officine Panerai and Audemars Piguet boutiques and in Centria Mall a Van Cleef & Arpels boutique. Having been readily accepted by the KSA market as one of the country’s most valued stores, Platinum Sands has exciting expansions in the pipeline. Consequently we have opened in Jeddah at Mohammed Bin Abdul Aziz St. (Al Tahlia), one of the biggest Cartier boutique and in Jameel Square Ali Bin Ali Watches & Jewelry, Officine Panerai, Audemars Piguet and Van Cleef & Arpels boutiques.