" Salience Insight is the media measurement division of News Group International. Salience has grown rapidly through a combined strategy of organic expansion and key acquisitions to become one of the largest and most dynamic media insight companies in the world. Salience has a team of over 100 consultants and analysts located across three key regions – Middle East/North Africa, Europe and North America, serving 150+ clients across the globe. Our senior team has decades of combined media measurement and insight experience. Salience provides clients with a unique set of skills and approaches to provide media and communications insight to drive better business decisions for our clients. Our services range from the quantitative and qualitative analysis of earned media content appearing in social media, broadcast, traditional & online media channels, through to consultative partnering with clients to develop research-based approaches which improve the targeting and efficiency of their communications.