History Soudanco was founded in 1977 by Mr. Ibrahim Soudan as an Individual owned company in Port Said. After 5 years of witnessed career, the company established its branch in Cairo focusing on the Wholesale markets. Since we are dealing in sensitive products " FOOD " related to people's health and controlled by very strict laws and government authorities , we established our clearing department with professional team helping us to reduce the amount of problems normally faced by Food importers . In 1985 , the company realized a good opportunity in the Key account sector It had the objective of building a strong key account sector sales force serving them directly. In 1998,with this expansion ,the company transferred to a shareholding company . The philosophy of Soudanco was the implementation of a large organized cooperate company, that depends on a solid structure and valid objectives. In 1999, the company established our third branch in Alex. In order to serve the retailers directly, Soudanco implemented the Cash Van system in year 2001 to cover the different segments in the market and to collect daily data about the market. To fulfill the increase demand of key accounts and retailers, we had to support our sales force by establishing a Marketing Department. To supply our customers with our range of products in different areas in Egypt , Soudanco established Mansoura branch in 2007 to serve Delta area . Today Soudanco has more than 400 employees including the sales force . Soudanco's relationship with their partners have been significantly based on transparency on an objective way, that essential in making mutual decisions for the benefit of the products we deal in . Currently, Most of our brands are: the Market Leader or one of the market Leaders in the Market