eXtra was established in Saudi Arabia in 2003 by United Electronics Company (UEC). It offers all the leading international brands and stocks an extensive product range including TV, audio systems, computers, mobile phones and IT communications, cameras, home appliances and personal care products. Today, with +12 Million shoppers, eXtra is the destination for consumer goods and electronics and it is the most popular electronics store in the kingdom. eXtra have grown into 44 stores and 2 outlets across the Kingdom of Saudi Arabia and 3 stores in Oman and 2 stores in Bahrain and it is still growing.