Like any starry-eyed, ambitious, and focused young man envisioning to embark on a small business venture, Yousef Al Rajhi gave wings to his dreams by registering the company in 1996. This was the dawn of new beginning, turning dreams and aspirations into a business reality and thereby catapulting himself to the zenith of his pursuit. In its budding stage, the company sprouted from a humble ground. It had its genesis with the simple idea of giving value added services by importing goods and then simply selling and distributing them. The services initially offered were mainly related to the F&B industry.