Job title :
Brand Manager.
Location: Egypt
Hybrid
Job type: Full time
About the Company
At Sanofi Consumer Healthcare
, we have one overarching mission - to work passionately, challenging ourselves and our industry every day, to build a healthier future by helping people, help themselves, bringing “Health in Your Hands”.
Our teams are building trusted & loved brands that connect with hundreds of millions of consumers worldwide, enabling better self-care for individuals and communities, while also contributing to a healthier planet. To fulfill this mission, we are embarking our consumers, our customers, healthcare professionals, and our employees in this journey because this is what will make us become the “Best Fast-Moving Consumer Healthcare (FMCH) Company In & For the World”.
We strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view.
To achieve this, we need strong talent who will help us shape the future of our Consumer Healthcare business and challenge our industry. At Sanofi Consumer Healthcare, we aspire to create a work environment where people can thrive, grow, and be at their best every day. Our priority is working with integrity to improve the health and well-being of people and communities where we operate, working towards making a positive impact in the world.
Job Purpose
Responsible for assigned portfolio to build loved, purposeful and consumer centric brands and deliver market share and financial targets.
Key Accountabilities
Brand planning: Develop and implement effective brand activation, HCP, digital and media campaigns to engage target audience.
Brand building: Develop brand fundamentals (Brand Pulse) to ensure we build strong, loved and enduring brands.
Consumer Champion: Stay abreast with consumer motivations and trends instilling a culture to systematically uncover latest consumer, shopper, HCP insights.
Innovation: Lead product innovation pipeline from concept to in-market launch excellence, in collaboration with science hub and manufacturing / supply teams
Consumer / HCP Engagement & Experience Plan: Develop integrated HCP & consumer assets & campaigns activating across the entire eco-system; elevate creative excellence and media effectiveness across channels.
Business management: Oversee IBP demand forecast and brand P&Ls with optimal A&P investment and continued focus on prioritization and mapping progress against top deliverables.
Performance focus: Drive results focus, build monthly cadence to stay on top of what’s working / what’s not working and take action proactively to course correct or scale fast.
Core competencies
Consumer 1st mindset & approach Data user, believer in forward looking analytics, performance driven. Innovative, open, and curious to continuously learn & improve. Ability to balance long-term strategic priorities with short-term business needs. Strong communicator and storyteller Business focused and relish problem-solving. Agile mindset, flexibility to adapt to constantly changing business needs and environment.
Experience
Marketing professional w/ background in consumer healthcare Proven success in growing CHC brands Financial and P&L acumen Proficient ability to read and interpret market data (IQVIA, Nielsen, Euromonitor)
Qualification
Bachelor’s degree in science / Business
Pursue progress, discover extraordinary
Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds , in different locations , doing different roles , all united by one thing: a desire to make miracles happen. So, let’s be those people.
At Sanofi, we provide equal opportunities to all regardless of race, color , ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.
Watch our and check out our Diversity Equity and Inclusion actions at !
Diversity und Inklusion sind in den Grundwerten von Sanofi verankert und spiegeln sich in unserer Arbeitsweise wider. Wir respektieren die Vielfalt unserer Belegschaft in Hinsicht auf ihre Herkunft, Erfahrungen und Lebensweisen. Wir erkennen die Bereicherung, die diese Vielfalt birgt, und fördern Inklusion sowie eine Arbeitsumgebung, in der diese Unterschiede sich weiter entwickeln können, zur Stärkung des Lebens unserer Mitarbeiter, Patienten und Kunden.
