Cairo, Egypt
At Sumerge, the Marketing team consists of passion driven professionals creating our marketing dynamics; they work on promoting and creating brand awareness, connecting our valuable customers to our products and services, and generating new leads. From determining positioning, naming, competitive analysis, and external communications, our marketeers grow a powerful client base.
Our ideal marketing candidates possess a distinct ability to grasp businesses behavior trends and generate creative ideas. They define who we are, what we believe in, and how we act. Reflecting Sumerge's image and the experience our customers and employees live, their goal is to deliver effective marketing programs that will help enrich our reputation and growth.
Responsibilities:
Strategize and formulate a comprehensive marketing plan that aligns with the organization's objectives and target market, encompassing audience identification, product positioning, and marketing objectives.
Establish and manage the marketing budget required to achieve corporate goals.
Drive lead generation initiatives across diverse marketing channels, including digital marketing, content marketing, events, and targeted campaigns.
Deploy content marketing strategies to enlighten potential customers, establish industry expertise, and bolster lead generation endeavors.
Foster collaboration with the sales team to create sales enablement materials such as presentations, demonstrations, sales collateral, and competitive analyses.
Oversee marketing metrics and key performance indicators (KPIs) to evaluate the efficacy of marketing campaigns and initiatives.
Effectively convey strategic goals and objectives to managers, ensuring clear understanding and alignment.
Assess training and development needs of managers and coaches them to enhance their performance and drive high-level results.
Qualifications:
اطلب مساعدة الخبراء لكتابة سيرة ذاتية مميزة.
