Our client is a leading provider in the male health sector, dedicated to offering innovative health solutions directly to consumers. As they continue to expand their digital marketing efforts, they are seeking a Media Buyer with extensive experience in managing significant ad budgets, particularly on Meta platforms. This role is crucial for someone who can strategically direct advertising campaigns, optimize spending, and analyze performance to achieve optimal cost per click.
Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST
Key Responsibilities:
Ad Spend Management: Oversee and manage daily ad spending of up to $10K on Meta platforms, ensuring budget efficiency and campaign effectiveness.
Strategy and Direction: Develop and implement comprehensive digital advertising strategies that align with the company's goals and audience engagement objectives.
Platform Expertise: Utilize deep knowledge of Meta Business Suite for campaign management, along with proficiency on platforms like TikTok and Twitter.
Audience Segmentation: Conduct detailed audience research and segmentation to tailor campaigns effectively, maximizing reach and relevance.
A/B Testing: Execute and analyze A/B tests for different ad angles and creative strategies, pivoting based on performance data to enhance outcomes.
Analytics and Reporting: Leverage analytics tools to monitor, assess, and report on campaign performance with a focus on optimizing cost per click and improving ROI.
Understanding Consumer Behavior: Apply insights into consumer behavior to refine advertising approaches, particularly within the male health or general wellness spaces.
What Success Looks Like:
Cost Efficiency: You have successfully optimized ad spending to achieve lower cost per click while maintaining or enhancing campaign quality and effectiveness.
Strategic Impact: Your advertising strategies have significantly contributed to the brand's market presence and customer acquisition goals.
Data-Driven Optimization: Through meticulous analysis and adjustments, you have consistently enhanced the performance of digital ad campaigns, demonstrating a strong return on investment.
Required Skills and Qualifications:
Proven Experience in Paid Media: Extensive experience managing large advertising budgets, specifically on Meta platforms, with a proven track record of success.
Platform Proficiency: Expert knowledge of Meta Business Suite and experience with other social media platforms such as TikTok and Twitter.
Direct-to-Consumer Marketing: Strong background in direct-to-consumer marketing within the health sector, particularly male health or wellness.
Analytical Skills: Strong capability to utilize analytics tools to track performance and make data-driven decisions.
Consumer Insights: Deep understanding of consumer behavior, especially in the health and wellness domain.
Educational Background: A degree in Marketing, Business, or a related field is advantageous.
This role offers an exciting opportunity for a Media Buyer to significantly impact a growing company in the male health industry. If you are driven by results, possess a strategic mind for paid media, and are skilled in optimizing advertising efforts, we invite you to apply and help shape the future of digital marketing in the health sector.
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