At Nielsen, we believe that career growth is a partnership. You ultimately own, fuel and set the journey. By joining our team of nearly 14,000 associates, you will become part of a community that will help you to succeed. We champion you because when you succeed, we do too. Embark on a new initiative, explore a fresh approach, and take license to think big, so we can all continuously improve. We enable your best to power our future. ABOUT THIS JOB This is a Data Entry position. As an Ad Intel Classification Analyst, you will be responsible for the identification, monitoring and classification of advertising from a range of media (Press/TV/Radio) using bespoke monitoring software.
RESPONSIBILITIES
Using Nielsen applications, identify relevant advertising from a variety of media
Enter key details into the database from adverts for clients to use to improve their own media campaigns and monitor competitor activity
Follow and understand coding rule guidelines
Follow established business rules to identify products or services being advertised
Identify valid new brand records to flag for additional research.
Research problem areas found in the database through daily maintenance procedures to address and resolve discrepancies.
Download and ingest digital publication content to the coding platform.
View digitized print content using the proprietary print platform; content viewed includes national and local Consumer Magazines and Newspaper.
Sort and organize digitized content to ensure all pages of an ad are captured together
Assign positions and page attributes as outlined by media-specific guidelines.
Identify advertising content within digitized print content by “clipping” ads, or validating automated “clips”.
Quickly and accurately identify characteristics from the image like Brand/Advertiser Name, Product Classification, Ad Type, Color and Positioning of Advertisement, Title Information.
Watch and listen to commercial suspects via video clips and use Ad Intel classification guidelines to determine the type of suspect (commercial, promo, PSA, etc.).
Work as part of a team to ensure all departmental deadlines are met
Work to reach and exceed agreed targets for both productivity and quality to enable the team to meet all SLA agreements
Receive feedback from your line manager or supervisor and act upon it to ensure continuous improvement
Work closely with your peers and communicate on a regular basis to help support each other and ensure everyone is working effectively towards the same goal
Must be aligned with Nielsen's core values of Courage, Growth, and Inclusion.
PERSONAL SKILLS
High focus on attention to detail
Delivery focused
Excellent written and verbal communication skills
Excellent typing skills
Good basic numeracy skills
Good understanding of the Google suite
Fluent in UK English
Demonstrate both strong results focus and sensitive people skills
Be flexible and open to change
Knowledge of UK brands is a plus.
May be required to work weekends as part of a shift rota.
May be required to work some UK Bank Holiday days in line with department shift rotas.
