We are seeking a highly skilled Digital Marketing Expert to join our team. This role involves strategizing and executing digital marketing campaigns across various online platforms to increase brand visibility, lead generation, and customer engagement. The ideal candidate will be a savvy user of digital technologies and have a deep understanding of digital marketing channels and tools.
Roles and Responsibilities:
Design and execute digital marketing campaigns across platforms like WhatsApp, Facebook, Instagram, LinkedIn, and Twitter.
Optimize campaigns to increase reach, generate leads, enhance transactions, and reduce costs.
Manage and research digital platforms to develop brand presence and lead base.
Analyze, review, and report on the effectiveness of campaigns to maximize results.
Develop and implement email marketing strategies to nurture leads and maintain customer relationships.
Utilize CRM systems to manage and segment customer data effectively.
Collaborate with Sales, Product, and Customer Support teams to align marketing strategies with customer journey stages.
Manage content calendars for all published content (images, video, and written) on social media platforms.
Provide recommendations to optimize digital marketing strategies.
Stay ahead of industry trends and employ innovative SMM/SEM strategies.
Requirements
Execute tests, collect and analyze data, identify trends and insights to maximize ROI in paid search campaigns.
Track, report, and analyze website analytics and PPC initiatives.
Manage Local SEO and Website SEO initiatives.
Manage campaign expenses, ensuring adherence to budget.
Optimize website content and landing pages for search engine marketing.
Perform ongoing keyword discovery, expansion, and optimization.
Research and implement search engine optimization recommendations.
Develop and implement link building strategies.
Collaborate with development teams to ensure SEO best practices are integrated into new code.
Guide editorial and marketing teams to enhance SEO in content creation.
Requirements and Skills:
Proven experience in SEO and SEM, managing PPC campaigns across Google, Yahoo, and Bing.
Strong understanding of performance marketing, conversion, and online customer acquisition.
Proficient in website analytics tools like Google Analytics, NetInsight, Omniture, WebTrends.
Experience with bid management tools such as Click Equations, Marin, Kenshoo, Search Ignite.
Knowledge of HTML, CSS, and JavaScript development and constraints.
Deep understanding of search engine algorithms and ranking factors.
Up-to-date with the latest trends and best practices in SEO and SEM.
BS/MS degree in a quantitative, test-driven field preferred.
