Overview The role is responsible to set the strategy & accelerating the business for ecommerce customers. This role is responsible for strategy, Capability, specific transformation projects co-partnering, ensuring right structure, and resourcing and finally process governance. Will also be required to collaborate internally with capability team and to establish both long term relationships with a multitude of ecommerce Customers. This role will act as COE for the entire sector guiding BU’s team in developing best practices and managing key regional customers across multiple geographies. Responsibilities Provide eCommerce channel and customer feasibility and volume/revenue/commercial investment scenario development with strategy and category team Manage the direct business for MENA countries and COE responsibility for remaining AMESA markets. Establish and leverage strategic partnership with internet, digital and eCommerce companies to maximize sales within the UAE market & potential opportunities in Egypt & Saudi Lead negotiations with new customers to deliver commercial plan Strategically form and build top to top partnerships with the right players in the market in line with strategy Manage the e-commerce resources within MENA under the overall leadership of the business Expand, develop and own setting up new markets with revenue generating activities Understand relevant market competition and take proactive measures to establish category penetration, online market share and revenue Tailor strategy and setting sales targets to drive exponential growth in both developed and underdeveloped countries Asses best e-commerce practices across developed countries (China, UK and US) and lift and shift into region Feed in sector requirements and support the establishment of enabling systems and tools to drive best in class e-commerce capabilities e.g: customer management, digital activation, shopper insights, analytics, IT systems and legal contract agreements Contribute a sector perspective to enterprise wide agenda setting for e-commerce, feeding regional priorities to the Global E-Commerce Lead Assess systems and formulate action plan to jump shift organization capability Develop data and analytics solutions to capture market data to enable the strategy Support eCommerce BU team to identify the future growth space, which is in line with AMESA eCommerce strategic plan Work with strategy and insights team to update market sizing and emerging trends including new competition and new segments. Qualifications Subject matter expertise in functional responsibility Strong leadership skills with the ability to develop teams and grow diverse talent Ability to manage multiple stakeholders from different countries in a matrix environment Ability to solve highly complex problems Ability to manage budget 10+ years in ecommerce expertise Background in FMCG Strong Microsoft office skills including Excel & Powerpoint Strong negotiation & analytical skills are must Financials – understanding and workings of P&Ls. Time Management - ability to juggle challenging priorities & multiple account demands. Able to plan for and anticipate customer objections and resolve using negotiation techniques in the sales presentation. New business development Analytical mindset & skills - create robust analysis and meaningful insights to drive actions and highlight opportunities An ability to educate and influence key stakeholders and external partners regarding the unique opportunity in this channel. Key Performance Indicators: Business and technology strategy alignment and value identification Project portfolio delivery and benefits realization SLA achievement per agreed service catalogue Budget management Business partner satisfaction Strategy & Planning/ Forward thinking Negotiation skills Adaptability/ Flexibility Curiosity for learning Networks Collaboration External perspectives Drive for results Impactful communication
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