Mission | Purpose of Job The Lead Development Representative (LDR) is responsible for qualifying and nurturing incoming leads, identifying potential opportunities, and converting them into sales-ready prospects. The role acts as a critical link between marketing, customer center, and sales teams (BDMs/AEs), ensuring a strong and high-quality pipeline to support revenue growth. Roles & Responsibilities: Own end-to-end lead development by proactively researching, engaging, qualifying, and nurturing prospects exclusively through digital channels (email, LinkedIn, WhatsApp, SMS, and other online tools), without reliance on phone calls. Execute high-volume and disciplined online outreach activities, demonstrating a strong work ethic, persistence, and consistency to generate and maintain a robust pipeline of qualified opportunities. Identify and engage potential customers through structured research, capturing relevant information to create new leads and support pipeline growth. Evaluate inbound leads (marketing-generated or customer inquiries) and determine customer needs, application, and potential business opportunities. Conduct online discovery and qualification, assessing fit, interest, decision-making structure, budget, and timeline. Maintain a structured follow-up and nurturing process, building trust and developing early-stage customer relationships through digital interactions. Convert qualified leads to sales-ready opportunities, ensuring effective handover to BDMs or Account Executives with clear context and next steps. Schedule meetings and demos between customers and the sales team to facilitate further engagement. Maintain accurate and up-to-date records of all activities, interactions, and lead status in CRM (C4C). Track and report on lead quality, conversion rates, and pipeline contribution, supporting data-driven decision making. Run A/B testing on messages, pitches, and approaches to identify what works best for each segment. Use creativity and problem-solving to overcome objections and barriers during the outreach process. Collaborate closely with Marketing, Sales, and Customer Centers to ensure alignment, improve lead quality, and support business growth initiatives. Educational Requirements: Bachelor’s degree in marketing, Business Administration, Engineering, or a related discipline is preferred. Experience requirements: Proven experience in sales development, inside sales, or customer facing roles like Sales development, business development. Exposure to B2B environments and technical or industrial domains is advantageous. Demonstrated ability to manage lead generation and qualification processes. Knowledge & Skills requirements Proficiency in Microsoft Office 365 and CRM Platforms (preferably C4C) Strong capability in digital outreach channels (Email, LinkedIn, messaging platforms) Familiarity with AI-Driven tools, and modern sales technologies Data handling and basic analytical capabilities for pipeline tracking. Personality requirements Persistence and resilience Creative and curious mindset Strong communication and interpersonal skills Active listening and consultative questioning Solid sales acumen and understanding of buying processes Proficiency with CRM tools Ability to evaluate lead quality and prioritize effectively Basic understanding of industry and product applications Proactive and results-driven mindset Strong organization and time management skills Customer-centric approach In return we offer you A work culture known for respectful interaction, ethical behaviour and integrity. • Access to Global Job Opportunities as a part of Atlas Copco Group • Opportunities to grow and develop in the connected world. • Potential to see your ideas realized and to make an impact • New challenges and new learnings on global organization matrix Location Pune, India
