Amazon is looking for an experienced Marketing Manager to drive Mobile Marketing in India. The ideal candidate will have a demonstrated ability to create and execute effective acquisition and engagement strategies, and launch new marketing programs while working with cross functional teams – product, mass media, events, etc. You will play an instrumental role as we seek to acquire new mobile customers and increase their engagement with Amazon via our mobile platforms. Your key responsibilities will include the following:
- Establish, implement and measure the effectiveness of acquisition initiatives to drive adoption and engagement of the Amazon mobile shopping app.
- Own and manage the overall paid app acquisition budget and deploy them across Google, Affiliates, and New Channels.
- Demonstrate ability to work at the planning level (generating bold and innovative ideas for growth) and at the tactical level (managing campaign execution, creating and optimizing campaigns, analyzing traffic data and solving problems).
- Oversee and continue to improve tracking, attribution, and overall data access to analyse key metrics.
- Provide complete performance reporting and analysis on all mobile marketing campaigns and take relevant action on insights gained.
- Understand trends in ad-fraud and ensure sufficient measures to curb ad-fraud in mobile marketing.
- Collaborate closely with technical, business, and design teams within Amazon to manage simultaneous time sensitive projects.
- Coordinate with other cross Amazon mobile marketing professionals to leverage relationships, establish best practices for marketing and advertising and collaborate on a unified Amazon vision in the mobile space.
We are open to hiring candidates to work out of one of the following locations:
Bengaluru, KA, IND
- 4+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams
- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process
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