PR Specialist

Build the future of data. Join the Snowflake team.

Snowflake is experiencing exponential growth and we are expanding our APJ public relations team to help us scale. We are looking for a PR Specialist with a passion for communications and technology, that showcases the unique innovations the Data Cloud brings to India. 

This role demands a skilled collaborator with a good understanding of B2B technology, and great relationships across key media and analysts in India. You will play a pivotal role in shaping Snowflake’s external communications strategy to reach key industry audiences through customer and partner storytelling, industry trends, and thought leadership. The role reports to the Director PR (APJ), and can be based in Bangalore or Mumbai.

AS THE PR SPECIALIST (INDIA), YOU WILL OWN:

Thought Leadership: Stay up-to-date on national and industry opportunities to position Snowflake as a technology thought leader across industries. Collaborate with internal experts to create and promote thought leadership content that establishes Snowflake as a leading force in data management and analytics. Collaborate with SMEs to craft and promote compelling content. 

• Media and Analyst Engagement: Cultivate and maintain strong relationships with key trade/industry and business media and analysts. Develop and pitch stories that showcase Snowflake's impact on businesses and industries. Secure positive coverage that emphasizes our customer success.
• Customer and Partner Success Storytelling: Identify and engage with Snowflake customers and partners to create compelling stories and testimonials that highlight the key product capabilities and business value they’ve achieved with Snowflake Data Cloud across press releases, earned media articles, podcast interviews and other media channels. 
• Industry Programs: Become the go-to PR expert for industry-focused campaigns in India. Develop unique stories and programs that spotlight Snowflake’s innovation through industry vertical messaging, day-to-day PR activities, and customer storytelling. 
• Content Creation: Craft messaging and materials that resonate with key audiences across industries, including pitches, press releases, bylines, media briefs, social media content, etc. 
• Team Collaboration: Work as a key member of the broader corporate communications team, offering collaboration, ideas, and support beyond customer and industry responsibilities. 

YOU WILL HAVE :

• 3-5 years of public relations experience focused on PR in one or more of Snowflake's key industries (finserv, media & entertainment, retail CPG, healthcare, public sector, manufacturing, and telecom), either in-house or with an agency. Experience managing external agencies will be beneficial.
• Demonstrated ability to develop and manage relationships with key business and trade media, and analysts in India.
• Experience creating messaging and narratives, including sourcing stories opportunities, spokespeople, and driving content through to results. 
• Ability to understand and translate complex technology concepts into messaging that resonates in a given industry through public relations strategies, thought leadership, and compelling stories.
• Excellent written communication and creative storytelling skills 
• Excellent organization skills
• A proactive team-player with an entrepreneurial spirit
• BA/BS degree or equivalent experience