Advertising is a strategic bet for Amazon and is one of the fastest growing business units. Amazon Advertising exists at the intersection of marketing and ecommerce and offers advertisers a rich array of innovative advertising solutions across Amazon owned properties as well as third party properties Amazon operates. We believe that advertising, when done well, can greatly enhance the value of the customer experience and generate a positive return on investment for our advertising partners. We are strengthening our offering by continuously building and enhancing product capability to improve shopper engagement and advertiser experience.
We are looking for a Principal Product Manager (Tech) in the Amazon DSP team for the India market. The north star of the team is to make ADSP the partner of choice for our customers as they seek to achieve their performance marketing and branding objectives. You will be responsible for scaling Ad’s product capability in line with the business growth aspirations. This is a hands-on leadership position, seeking individuals who can think big, create structure and effectiveness in ambiguity, draw on their deep dive understanding of the digital Ads landscape. You will work with a dedicated engineering team and will heavily collaborate with WW Ads and India sales & account management stakeholders. You will manage the complete business of your product area including establishing key metrics, setting and meeting goals on business/product metrics, advertiser engagement, and retention. You will be driving key business and CX metrics like advertising revenue, ads utilization and relevance. You will engage with other key teams in India Ads like Demand, Marketing, Sales and Account Management teams. Beyond these, you will have ample opportunities to interact and influence WW Product, Tech, Applied Science teams
Key job responsibilities
• Identify product opportunities for the advertisement business using data, customer engagement studies, industry benchmarking and anecdotes. Create detailed near-term and longer-term roadmap for your product area
• Build the product roadmap, architecture and capabilities that help improve both advertiser experience (e.g., impressions, brand affinity, engagement, sales,) and shopper engagement (e.g., CTR, relevance).
• Build ads supply, creative formats, and targeting enhancements.
• Own the go-to-market (GTM) of product features by influencing Marketing narrative and Sales / Account Management processes.
• Manage all aspects of project including organizing and planning, estimating, managing resources, tracking and controlling, risk & opportunity, quality, documentation and change management.
• Work closely with Tech & Applied science teams to create execution plans and ensure timely delivery of high-quality outputs.
• Engage frequently with IN & WW leadership to coordinate complex product initiatives across internal teams and stakeholders to prioritize roadmap features, and spearhead the definition of new capabilities through product and business requirements documents.
About the team
You will be part of the IN Ads product team, which has built multiple India first products for advertisers and then scaled worldwide.
We are open to hiring candidates to work out of one of the following locations:
Bengaluru, KA, IND
- Bachelor's degree
- 8+ years of technical product or program management experience
- Experience owning/driving product roadmap strategy and definition
- Experience with feature delivery and tradeoffs of a product
- Experience leading engineering discussions around technology decisions and strategy related to a product
- Master’s degree
- Experience in project management methodologies, business analysis, or process improvement
- Experience leading cross-organizational programs and setting and holding teams and individuals to timelines and deliverables without explicit authority
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