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Overview
We are seeking a dynamic and strategic individual to join our team as a Senior Research Analyst. In this role, you will take research ownership of a survey product designed to collect psychographic data from respondents online. This data is a crucial resource for our clients to gain deep insights into their audiences. Additionally, the data you manage will serve as a foundational element for other products within our organization. We are looking for a candidate with a strong background in quantitative survey-based market research.
Responsibilities
Data Collection:
Oversee the design and execution of online surveys aimed at collecting psychographic data from respondents, working closely with the Digital Campaign Analyst who is responsible for survey distribution.
Implement best practices for survey methodology to ensure data accuracy, reliability, and respondent engagement.
Continuously evaluate and enhance the survey product to meet evolving industry standards and client expectations.
Client Insights Delivery:
Work closely with internal and external clients to understand their specific needs and utilize the psychographic data to provide actionable insights.
Collaborate with our Commercial teams to ensure client satisfaction and address any unique requirements.
Manage the integration of data into other products within Nielsen, serving as a foundational element for broader insights and analytics solutions.
Work with Product Management to help define the product strategy, roadmap, and feature set, taking into account market trends, client feedback, and business objectives.
Collaborate with cross-functional teams to ensure seamless integration of the survey product into our suite of research solutions. In particular, leading modernization efforts as we bring the product into Nielsen’s wider technology stack.
Product Development:
Work closely with Product Management to identify and recommend feature enhancements based on your own and client use cases
Qualifications and Experience:
Bachelor’s degree in Marketing, Business, Statistics, Research Methods or a related field.
Experience with quantitative research and survey research methods in particular.
Excellent knowledge of questionnaire design best practices, including question design (in English) and statistical tests.
Exceptional strategic thinking and problem-solving skills.
Excellent communication and collaboration skills, including presentation skills for internal and external clients.
Experience in data analysis techniques (e.g. cross-tabulation, aggregation, segmentation, pivots) and software (Excel a must, SQL and/or Python a plus)
Ability to thrive in a dynamic and fast-paced environment.
Extra points for experience in the Advertising Technology industry.
Extra points for any Product Management experience or exposure.
