Copywriter
Full-time
Company Description
Leo Burnett is a communications agency powered by its HumanKind operating system, with the belief that creativity, data and technology work together to transform human behavior and drive prosperity for clients. Part of Publicis Communications, Leo Burnett Worldwide is one of the world's largest agency networks with 85 offices and more than 8,000 employees. The global agency works with some of the world's most valued brands including Aldi, Bank of America, Campbell's, Dunkin, Firestone, Jim Beam, Kellogg's, Nintendo, Tillamook and UnitedHealthcare among others. To learn more about Leo Burnett Worldwide and its rich history of creating iconic brands, visit our site, Facebook page and follow us on Twitter and Instagram via @leoburnett.
Job Description
The Copywriter is responsible for creating compelling and effective concepts and copy in the English language for advertising campaigns. In collaboration with other members of the creative team, they craft communication pieces and campaigns across various mediums that effectively communicate the message and goals of the campaign, while also resonating with the target audience.
They handle projects from concept to final execution, while overseeing and mentoring junior copywriters along the way. They have experience in client interaction, and can effectively present and rationalize their work.
The position of Copywriter is for someone who is a hands-on copywriter with natural storytelling ability and has experience working in an agency environment, creating conceptually driven campaigns and crafting copy in english for global brands.
• Partners with creative leaders to proactively seek out and contribute actionable and thought– provoking ideas.
• Being able to juggle multiple projects, prioritize, and meet deadlines
• Investigating industry best-practices and new possibilities
• Taking part regularly in opportunity briefs, stretching their creative abilities consistently
Main Tasks
Technical & Product
• Writing texts (e.g. copy, product descriptions), proofreading, and content editing
• Ensuring the consistency of prepared content;
• Works in partnership with an Art Director to develop creative concepts for marketing materials and marketing campaigns.
• Have a keen understanding of all the channels in the 1:1 marketing space.
• Understanding of the power of data intelligence to help them achieve the communication challenge.
• Required to make conceptual and strategic decisions across a wide variety of clients and industries.
• Experienced in taking briefs, crafting succinct and effective copy, writing and formatting copydecks, and interpreting brand tone of voice and language.
• Develop and execute strategically-sound creative for cross-channel initiatives
• Persuasively present both internally and to clients with credibility, reasoning, and emotion
• Actively listen to truly understand the ask, client feedback, and internal feedback
• Ensure communications are produced to the highest standards of accuracy and quality control
• Deliver fresh ideas and personality while working with existing brand voice and tone
• Conceptulizes and writes everything — from white paper ideas to scripts to in-store signage to social media and more.
• Researches competitors and the industry to provide insight into trends and creative foresight
• Partners with the creatives to make the idea, copy, and design a cohesive story
Qualifications
• At least 3 years of experience in concept creation and have a clear understanding of the difference between a communication concept and an executional idea.
• Mastery in developing copy for large cross-channel and/or direct-marketing initiatives across media, both online and off
• Bachelor’s Degree in appropriate field of study
• Has the personality to develop thriving client relations and can lead creative presentations
• Strong conceptualisation and smart thinking skills
• Energy, a sense of humor and an open & curious minds
• Exceptional conceptual and design skills and a robust portfolio that shows your talent both across mediums
• A knack for strategic brainstorming, campaign development, creative brief development and creative execution
Copywriter
Ashrafieh, Sofil Center, Beirut, lb * Full-time
