Digital Advocacy Specialist

Job Purpose Responsible for strategizing and implementing online advocacy, building awareness on Cosmaline brand reputation, strengthening its credibility and promoting its messages to a defined audience of influencers, with a focus on all assigned markets.
Perform duties in accordance with Malia Group policies and procedures

Duties And Responsibilities

On Influencer Marketing

- Set Cosmaline's influencer marketing strategy to expand brand reach on social media and increase awareness in all markets
- Identify, collaborate and maintain excellent relationship with social media influencers and key partners within assigned markets to ensure maximum brand reach and exposure (Consider the three Rs of influence (Relevance/Reach/Resonance)
- Create initiatives and content ideas to increase Cosmaline's visibility on influencers' platforms and be reactive to sales target needs.
- Apply a continuous selection and recruitment process of new influencers to add to the portfolio
- Contribute with the team by providing content ideas/materials when needed

On Reporting

- Continuously analyze, track & report the results/level of engagement following any collaboration and take needed corrective actions in case of poor results. 
- Track and analyze the performance of influencer metrics, including sales, engagement metrics, reach, and ROI.
- Share influencer sales and performance with influencers and ensure their payments are made in a timely manner.