Manager - Strategy and Insights
Full-time
Company Description
Leo Burnett is a communications agency powered by its HumanKind operating system, with the belief that creativity, data and technology work together to transform human behavior and drive prosperity for clients.
Part of Publicis Communications, Leo Burnett Worldwide is one of the world's largest agency networks with 85 offices and more than 8,000 employees. The global agency works with some of the world's most valued brands including Aldi, Bank of America, Campbell's, Dunkin, Firestone, Jim Beam, Kellogg's, Nintendo, Tillamook and UnitedHealthcare among others.
To learn more about Leo Burnett Worldwide and its rich history of creating iconic brands, visit our site, Facebook page and follow us on Twitter and Instagram via @leoburnett.
Job Description
Responsibility and Focus
The Manager role in the Strategy & Insights team is responsible for:
Managing the strategy & insights on key assigned clients. Consistently delivering inspiring and untapped insights to deliver breakthrough thinking. Consistently driving improvement in the strategy product Consistently influencing improvement in the creative product Forging a trusting and reliable partnership with internal teams Forging a trusting and reliable partnership with client teams
Main Tasks
Technical & Product
Actively uses and advocates the Publicis Groupe FUEL platform. Actively participates in every Groupe and Agency OPEN brief with inspiring springboards. Deconstructs past award submissions to identify key components of a successful story and discusses findings consistently. Comes up with proactive briefs for clients based on qualified opportunities. Leads the client's Effectiveness awards entries and submissions, regionally and globally. Support creative teams on Creative awards for clients. Is focused on being revelatory vs. boring as a strategist. Insights need to be insightful vs facts or observations. Is persistent about improving the craft of the strategic thinking behind briefs. Attends trainings - internal and external - promptly. Drives the team to scour culture for new uses of technology, data and design to weave innovative thinking into strategic work. Leads and creates focused, insightful and inspiring connections plans with creative briefs (not just a briefing springboard). Manages and builds primary and secondary research: 1) for clients, and 2) for the agency. Shows ability to synthesize qualitative and quantitative data from sources available, to provide strategic implications and creative inspiration. Participates in agency new business pitches and creates an impact through detailed and distinctive strategic thinking.
Business Acumen & Operational Efficiency
Is knowledgeable about the client's category and business. Creates successful reviews of work and final delivery of assignments and tasks for clients and pitches. Creates client presentations that succinctly but effectively tell the story and appropriately positions the work for success. Creates category and competitive landscape assessments. Plans client workshops and actively participates. Creates monitoring of social, cultural and technological trends along with their impact on attitudes and behaviors. Creates team participation in client-conducted research. Displays attention to detail when producing reports and updates to stakeholders. Creates consistent monitoring of every campaign's performance for clients - brand, business and media, and builds optimization plans for the next campaigns. Nourishes and safeguards client relationships, maintains contact, is proactive with knowledge-sharing and builds a strong rapport.
Qualifications
5 to 7 years of experience in a similar field Analytical and Innovative mindset Able to adjust performance based on experiences and feedback and showcases agility and flexibility.
Manager - Strategy and Insights
Sofil Center, Charles Malek Avenue, Beirut, lb * Full-time
