The Category Manager will be responsible for overseeing and developing sales in all product categories within the retail distribution of fruits and vegetables. The role involves formulating growth strategies, managing customer relationships, and optimizing overall performance across different categories.
Key Responsibilities:
Category Analysis:
Conduct in-depth analysis of various product categories in retail distribution.
Identify market trends, growth opportunities, and potential threats.
Develop strategic plans to maximize sales and profitability for each category.
Customer Relationship Management:
Collaborate with sales teams to build strong partnerships with customers.
Understand the specific needs of customers in each category and tailor strategies accordingly.
Negotiate commercial terms and ensure customer satisfaction across all categories.
Assortment Optimization:
Work closely with internal teams to ensure product quality.
Develop attractive and competitive assortments for each product category.
Ensure product availability based on demand and seasonal variations.
Performance Analysis:
Regularly monitor and analyze the performance of each product category.
Propose strategic adjustments based on market results and feedback.
Provide detailed reporting on key performance indicators.
Degree in business, marketing, or a related field.
Significant experience as a Category Manager in the agro-food or FMCG sector.
Excellent skills in market analysis, product management, and negotiation.
Ability to work independently and collaborate with cross-functional teams.
In-depth knowledge of the fruits and vegetables retail market.
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