Our client, a leading digital marketing agency specializing in providing comprehensive advertising solutions for small to medium-sized businesses (SMBs), is seeking a Paid Media Buyer to join their team. The ideal candidate will have a focused career in Meta, demonstrating in-depth expertise and consistency in managing 100+ SMB accounts with an average monthly spend of $200, ensuring optimal performance and value delivery.
Location: Fully-Remote (Work from Home), 9 AM - 5 PM EST
Key Responsibilities:
Account Management: Oversee and manage a portfolio of 100+ SMB accounts, each with an average monthly spend of $200.
Campaign Setup and Optimization: Develop, implement, and optimize paid media campaigns on Meta to ensure maximum ROI and client satisfaction.
Performance Monitoring: Regularly monitor campaign performance, analyzing key metrics to identify opportunities for improvement and taking corrective actions as needed.
Client Communication: Maintain regular communication with clients to provide updates on campaign performance, discuss strategy, and address any concerns or questions.
Reporting: Generate detailed performance reports for clients, highlighting key metrics, insights, and recommendations for future campaigns.
Collaboration: Work closely with internal teams, including creative and strategy, to ensure cohesive campaign execution and alignment with client goals.
Market Research: Stay updated on industry trends, platform updates, and competitive landscape to ensure campaigns are leveraging the latest best practices and innovations.
What Success Looks Like:
Increased ROI: Successfully manage and optimize campaigns to achieve higher ROI for all SMB accounts.
Client Satisfaction: Maintain high levels of client satisfaction through effective communication, performance, and value delivery.
Effective Campaign Management: Efficiently manage and optimize a large portfolio of SMB accounts, ensuring all campaigns meet or exceed performance benchmarks.
Qualifications:
Experience in Paid Media: Proven experience in managing paid media campaigns, particularly for SMB accounts and specifically using Meta platforms.
Analytical Skills: Strong analytical abilities to interpret campaign data, identify trends, and optimize performance.
Communication Skills: Excellent verbal and written communication skills to effectively interact with clients and internal teams.
Time Management: Ability to manage multiple accounts and tasks simultaneously, with strong organizational skills.
Platform Proficiency: Proficiency in using various advertising platforms, such as Google Ads, Facebook Ads, and others.
Remote Work: Comfortable working remotely and independently, with a high level of self-motivation and discipline.
Team Collaboration: Ability to collaborate effectively with a distributed team to achieve common goals.
Preferred Qualifications:
Experience with SMB Accounts: Previous experience managing a large number of SMB accounts.
Proven Experience: Proven experience in managing paid media campaigns, particularly on Meta platforms.
Portfolio: A portfolio showcasing successful Meta campaigns with demonstrable results.
Creative Mindset: Ability to think creatively and develop innovative strategies to improve campaign performance.
Industry Knowledge: Up-to-date knowledge of digital marketing trends, best practices, and platform updates.
This role offers an exciting opportunity for a Paid Media Buyer to significantly impact the growth and success of SMB accounts within a dynamic digital marketing agency. If you are passionate about paid media, skilled in campaign optimization, and eager to drive results for a diverse portfolio of clients, we invite you to apply.
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