Content Strategist

CONTENT STRATEGIST

The content strategist will be responsible for creating a cohesive content strategy that aligns with the organisation's objectives, target audience, and brand identity.

Content Planning and Strategy Development:

• Conducting content audits to assess existing content assets and identify gaps.
• Defining content goals and key performance indicators (KPIs) in alignment with business objectives.
• Developing a content strategy that outlines the content types, topics, formats, and channels to be utilised.
• Tailoring content according to different platforms i.e. social media, email, agent marketing platforms and In-App messaging.

• Audience Research and Persona Development:
  • Conducting audience research to understand the target audience's needs, preferences, and behaviour.
  • Developing user personas based on the company’s current transacting customer to represent different segments of the target audience.
  • Providing guidance on content creation, including tone of voice, messaging, and style guidelines.
  • Ensuring content is optimised for search engines (SEO) and adheres to best practices for accessibility and usability.

• Content Distribution and Promotion:
  • Developing distribution plans to reach the target audience through various channels, including website, social media, email, and other digital platforms.
  • Identifying opportunities for content syndication, partnerships, and collaborations to extend reach.

• Content Governance and Workflow Management:
  • Establishing content governance processes to maintain consistency, quality, and compliance with legal and regulatory requirements.
  • Implementing workflow management systems to streamline content creation, review, and approval processes.
  • Providing training and support to internal teams on content-related projects.

• Analytics and Optimization:
  • Analysing content performance metrics, such as traffic, engagement, and conversion rates, to assess the effectiveness of the content strategy.
  • Using data insights to identify opportunities for optimization and continuous improvement.
  • A/B testing and experimenting with different content approaches to optimise results.

• 4+ years of experience in marketing strategy and content creation
• Familiarity with brand strategy and setting brand guidelines
• Preferably has experience in advertising industry
• Strong understanding of platform-wise tailored content
• Excellent writing and communication skills
• Attention to detail and commitment to information accuracy