SEO Specialist

The SEO Specialist will be responsible for optimising our online presence through strategic SEO and SEM efforts. This role involves comprehensive analysis of web traffic, competitors' keywords, and SEO content alignment. The ideal candidate will have a strong background in SEO with a focus on data-driven decision-making and an in-depth understanding of current digital marketing trends.

Key Responsibilities:

• Analyse website traffic to identify patterns and trends.
  
• Evaluate visitor behaviour, particularly from landing pages to downloads.
  
• Provide recommendations for website redesign to enhance user experience and engagement.
  

·Conduct thorough SEO analysis including competitor keyword research.

·Identify high-value SEO search keywords and SEM keyword pricing.

·Develop keyword targets to own and lead within the industry

·Implement technical SEO strategies to optimize site performance.

·Align content strategies with SEO best practices.

·Create and optimize "what is" landing pages to capture search intent and drive traffic.

4.ABM (Account-Based Marketing) Sourcing:

·Identify and target persona profiles for ABM campaigns.

·Develop and implement content gating strategies.

·Gather ABM profiles and craft tailored LinkedIn strategies to engage targeted audiences.

·Build and invite a network within specific industries for ABM initiatives.

5.Audience and Buyer’s Journey Mapping:

·Define probable customer journeys for different audience segments.

·Determine necessary tools for each stage of the buyer’s journey.

·Design content delivery methods to effectively engage audiences at various stages.

6.Metrics and Performance Tracking:

• Conduct A/B testing to optimize digital marketing campaigns.
  
• Analyse website visitor data including sources, patterns, dwell time, and abandonment rates.
  
• Track lead generation funnel performance by stages such as webcasts, demos, and trials.
  
• Assess content performance based on user engagement and usage patterns.
  
• Monitor conversion data to understand time and volume metrics.
  
• Perform traffic analysis to determine peak engagement times.
  
• Evaluate nurture track performance based on opens, actions, and engagement levels.
  
• Analyse SEM conversion data including cost per word, visit, and download.
  
• Track SEO rankings by targeted keywords.
  
• Collect and analyse demographic, techno-graphic, and firmographic data.
  

·Bachelor’s degree in Marketing, Business, or a related field.

·Proven experience in SEO and digital marketing strategies.

·Strong analytical skills with the ability to interpret complex data and generate actionable insights.

·Proficiency in SEO and digital marketing tools and platforms such as Google Analytics, SEMrush, Moz, etc.

·Excellent communication and presentation skills.

·Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.

• Competitive salary and benefits package.
  
• Opportunities for professional development and growth.
  
• Collaborative and innovative work environment.
  
• Chance to work on cutting-edge cloud projects.
  
• Supportive and inclusive company culture
  
• Medical insurance
  
• Company gadgets
  
• Paid time off