PURPOSE
Develop & execute 5p strategy for each brand within the Mass beauty categories in line with the overall brand vision to achieve top & bottom line targets. Be the link between Marketing & Sales to drive synergies across functions & across geographies with best in class on-ground executions within available budgets.
ABOUT THE ROLE
• The role is split in to 2 parts of the business;
o Distributor Operations
o Direct to Retail
• The JTM will be in charge of both parts of the business for 3 categories and his/her primary objective will be to find optimal synergies to drive cost efficiencies and best in class examples for execution by developing a 5p strategy in line with brand & company vision
MISSION AND RESPONSIBILITIES
The major focus will be to engage with multiple stakeholders both internally and externally to develop and maintain operational and execution standards that support the marketing and commercial objectives of the business.
The role will be at the center of core functions (Sales, Brand Marketing & Demand/Supply planning) to ensure both the brand vision and financial KPIs are executed on ground by developing on-ground channel wise strategies with a sell-out mindset.
The key responsibilities:
Trade Strategy & Business Acumen: Define 5P strategy & facilitate achievement of financial KPIs
• Update brand’s Picture of Success with clear 5P robust strategy > Quarterly review
• Localized trade sell toolkit with retailer mindset for initiatives & base + define 5P strategy
• Monitor & track already launched innovations
• Be familiar with brand financials for key markets
• Support BM team in S&OP from a trade perspective> including trade plans, P&Ls & on-ground execution
• A&CP Budget Owner for F20 for BTL Elements for categories across markets
• Understand monthly IMS and work on plans with Sales teams to drive targets
• Work and monitor perfect store defined principles
• Leverage/identify key account and channel insights in the development of trade strategy and activation plans
• Serve as a support pillar to Senior TM across all trade elements, including S&OP process and overall P&L review and management
Operations: Day to day management of all trade elements execution on ground across ME markets (3 categories & +13 distributors)
• Ensure 100% on-time delivery of all elements under trade responsibility in line with commercial readiness timelines
• Monthly connects with distributors to discuss quarterly plans.
• Ensure monthly order forms are updated in line with Regulatory & BM team updates
• Forecasting of base, promos & initiatives in line with process requirements
• Monitor promo performance and amend forecast in line with strategy & competition
• Ensure all BTL elements are delivered to respective markets as part of yearly plan
• Understanding market / channel landscape for each country along with trade calendars (based on data insights)
• Trade plans - guidance, monitoring plus execution in line with BTL execution strategy
• Play a leading role in the development and execution of POS strategy in conjunction with brand managers and sales teams and develop POS solutions and tools
• Develop and execute promotional activities, including gift with purchase, consumer promotions and in-store theatre liaising closely with the Field Sales Manager
• Manage third party suppliers in line with company objectives and policy
• Inventory management in line with forecasting > monthly review during S&OP forum
• Data analysis will be at the core of the job – ensure all plans are built based on findings to stay competitive in the market
• Send out monthly reports that will include a market share snapshot, competitor activity, onground executions & upcoming plans along with innovations
THE COTY IDEAL FIT
• Fluency in spoken and written English
• Arabic speaking is a plus
• Must be affluent in MS Excel
• Bachelor’s degree in Marketing or any equivalence
• 3+ years of experience working in Marketing/ Trade Marketing or related experience
• FMCG experience is a plus
• Nielsen knowledge is a plus
• Analytical skills
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