Marketing Manager

AboutCalo

Launched in November of 2019, Calo is on a mission to make healthy easy. We’re a team of dedicated people driving this mission by providing better, faster, and cheaper ways to access food through technology. 

Role Overview 

With our growth in KSA, we’re looking for a star to join our team as a Marketing Manager, to be responsible for developing, executing, and overseeing marketing strategies tailored to the Saudi market helping us stay fresh and competitive. 

Main Responsibilities  

• Build quarterly and monthly local marketing strategies derived from the company’s OKRs 
• Own marketing KPIs tracking and achievement such as: achieving growth and delivery targets
• Lead and grow a team of marketing specialists
• Manage marketing budgets and spend on a monthly and quarterly basis ensuring optimal resource allocation
• Oversee customer communication plans & CRM process
• Own the development of engaging localized marketing calendar
• Launch marketing campaigns end to end, to acquire customers across various channels 
• Identify key customer segments to tailor marketing messages 
• Work cross functionally with customer experience, product, growth, design, local operations, food team, etc to align on new launches, targets, campaign development, etc … 
• Identify new customer acquisition opportunities and test innovative strategies for effectiveness
• Ensure all customer acquisition activities comply with local regulations and ethical standards
• Ensure excellent customer experience and journey
• Build strategic relationships and partner with key industry players
• Continuously monitor and analyze campaign performance data to optimize ROI and adjust strategies accordingly
• Conduct thorough market research to understand customer behavior, preferences, trends, and competitors' activities in Saudi
• Liaise with social media influencers to execute promotional campaigns

Ideal Candidate

• Strong understanding of the Saudi culture, consumer behavior, and market dynamics
• 3+ years of marketing experience, with at least 1 year in a managerial role
• Bachelor’s degree in Marketing or related field
• Exceptional communication and writing skills in English and Arabic 
• Proven experience in planning and executing successful customer acquisition campaigns
• Data-driven mindset with the ability to analyze and interpret performance metrics
• Proficiency in digital marketing tools, social media platforms, and market research techniques
• Strong organizational skills with the ability to manage multiple projects simultaneously
• Collaborative attitude and ability to work effectively with cross-functional teams
• Pleasant personality and able to lead with empathy and patience