Marketing Specialist

Job Purpose / Objective

Support and coordinate outbound and inbound marketing activities in order to achieve overall HMG marketing objectives.

Key Responsibilities / Accountabilities

• Support the Marketing Manager in day to day marketing activities such as preparing marketing strategy, plans, policies and processes.
• Responsible for continuous advertising for HMG services to achieve HMG objectives.
• Organize Educational Leaflets, Booklets, Brochures other promotional material and arrange its distribution.
• Receive advertising material, review, proofread and finalize artwork and send the finalized copy to Marketing Manager for approval.
• Establish and maintain appropriate database system of HMG Business growth.
• Receive and respond effectively and efficiently to all incoming requests from HMG offices for purpose of advertising any new services related to HMG.
• Organize and adverting HMG campaigns and marketing activities.
• Generate reports for Marketing Manager to monitor results.
• Ensure the implementation of marketing services according to HMG policy & procedure and/ or Media and Marketing department.
• Make sure that all HMG promotion channels, for example, the website, Facebook, Twitter and the YouTube movie channel, are used consistently and repeatedly.
• Organize adverting campaigns and related marketing activities.
• Participate in person-centered care initiatives undertaken by HMG.
• Enrich patient experience with compassion, respect and dignity.
• Performs other applicable tasks and duties within the realm of his/her knowledge, skills and abilities, commensurate with his/her assignment.

Education/ Professional Qualification

• Educational         : Bachelor’s Degree
• Professional       : Marketing or Business Administration or related field

Experience

• Two (2) years of relevant experience, ideally in the healthcare related field. A background in creating scientific marketing, promotional or educational content would be an advantage.

Professional Licensing / Certification / Training

• Certification       : Marketing or relevant certifications
• Licensing              : N/A