Senior PR Manager

KEY RESULTS/ACCOUNTABILITIES EXPECTED FROM THE ROLE:

• Coordinating all public relations activities for the company internally and externally.
  
• Developing a PR communications plan including strategy, goals, budget, and tactics.
  
• Developing a media relations strategy, seeking high-level placements in print, broadcast, and online media.
  
• Direct social media team to engage audiences across traditional and new media.
  
• Leverage existing media relationships and cultivate new contacts within business and industry media.
  
• Manage media inquiries and interview requests.
  
• Media Relations is a MUST.