How to transfer a meaning to a product and then to consumer ? What marketing techniques we can use to transfer the meaning to end user ?

Distribution policy is one of the marketing mix important elements, because of the occupied impact on all the other elements from the product, which affects and is affected by this policy to the approved promotion policy that will help to expand the distribution strategy of the institution, in addition to the pricing policy that must be determined according to market changes and competition externally, and the resources and potential of the organization and production costs internally.