Is it important for a Company to include Digital Marketing as a part of their Marketing and Branding Strategy?

Digital marketing is one of the most popular and flexible way to reach the target audience.

I agree with the Experts answers

here i explain some reasons why you need a digital channel srtategy You are directionless You won't know your online marketing share Exiting and start up competitors will gain market share You are not integrated You are not optimising

yes , asolutely important, to include " Digital marketing", as a part of their , marketing and branding stargey.

What in your opinion does not include digital marketing. . I feel it' works as a life blood for marketing and branding