No Relocation Assistance Offered
# 158113 - Istanbul, Turkey, Turkey
Who We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom’s of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Pet Nutrition.
We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children’s oral health.
If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team!
We are Colgate-Palmolive - a caring, innovative growth company reimagining a healthier future for all people, their pets, and our planet. We are a leading global consumer products company with a portfolio in Oral Care, Personal Care, Home Care and Pet Nutrition.
At Colgate-Palmolive we have a purpose! Every day around the world, we transform the lives of millions of families through groundbreaking innovation, outstanding products and committed people.
Our strong culture of collaboration, diversity, sustainability and inclusion is rooted in our core values of Caring, Global Teamwork and Continuous Improvement. Employees are rewarded by rich career development and career experiences. We pride ourselves on our work life balance, our focus on delivering high ethical standards and our dedication to developing our employees. With many local benefits such as Summer Hours, Live Better activities, Product Parcels and Health Checks. We are excited to invite applications for the position of Marketing Manager in the Innovation team which is part of the Africa/Eurasia Marketing Division team. In this role, ou will lead the Equity strategy, Innovation roadmap & IBE (Integrated Brand Experience) development for the Palmolive brand for the Africa/Eurasia Division.
The job location will be Istanbul.
SCOPE OF RESPONSIBILITY:
POC Manager is responsible for building up and strengthening the scientific image of Colgate and developing trusting, long term partnership with designated academic institutions ( including pharmacy when appropriate) at national level. The position plays an integral role in positioning Colgate in the professional especially with the next generation of dentists as an important scientific , innovative and credible partner who is engaged in improving health. Roles include to plan and execute the full digital strategy & plan for professional engagement and communication throughout the full funnel ACPL.
JOB RESPONSIBILITIES:
- Building trusting long term partnership and lasting strategic alliances
- Increasing knowledge and building use of Colgate Products
- Leveraging the partnership with academia to conduct network clinical / laboratory research with Colgate R&D
- Represents Colgate at local dental research and dental educational conferences
- Coordinates and gives lectures and presentation on scientific topics to faculty and students
- Monitor and update professional website content and layout according to company priorities
- Content development for dentist and students taking in consideration formats trends
- Run CRM activities
- Work with Global and Division and local Consumer marketing team on tools implement and implementation
REQUIRED QUALIFICATIONS:
- At least 5 years of practical experience; preferably with a Multinational FMCG company
- Fluent in English
- Higher Education degree required
REPORTING RELATIONSHIPS:
Reports to: Sr Manager Strategic Innovation Projects Marketing
Travel : 0 to P
FUNCTIONAL COMPETENCIES:
PROFESSIONAL PARTNERSHIP BUILDING
- Building and sustaining long-term partnerships for mutual benefit with current and future practitioners, academic institutions, key opinion leaders, dental associations, public health authorities and others
- Knows the strategic importance of building critical relationships and networks within the dental profession
- Takes initiative to identify and build partnerships with key opinion leaders, academic institutions, and other influential professional and health-related groups
- Recognizes the critical importance of face-to-face contact and makes it top priority
- Generates strong credibility by speaking knowledgeably and objectively about the scientific literature, Colgate’s products and the science behind the brand
- Interacts effectively, building rapport and partnerships with the dental professional community, including key opinion leaders, academia, government officials, professional associations, pharmacists and practitioners.
- Pursues relevant information and gains insight to discover key levers that influence endorsement and usage decisions
- Provides valuable, scientific information and evidence based on what the professional is interested in
- Demonstrates Colgate’s values in all contacts with external partners
ORAL CARE SCIENCE AND BRAND KNOWLEDGE
- Having comprehensive knowledge of oral care technology, products and scientific literature to link science and marketing and to effectively communicate as an expert-to-expert partner
- Communicates effectively the science behind the brand’s ingredients and technology and its clinical relevance and therapeutic benefits
- Has the thorough understanding to speak informatively and competently about Colgate technology and products – indication, clinical support, product usage, features and benefits and knows the related scientific literature in-depth
- Keeps current on scientific literature by having scientific discussions with key opinion leaders, participating in scientific conferences and regularly accessing relevant scientific literature
- Expresses complex scientific content into understandable messages tailored to the professional’s and consumer marketing’s levels of understanding
- Translates science and technology into practical, relevant heath care information that captures the professionals’ attention
- Leverages knowledge of oral diseases, local population health trends and oral care problems to identify potential business opportunities
- Is proactive in acquiring knowledge of Colgate’s technology and products
- Works with consumer marketing to translate scientific messages to external target groups, including key opinion leaders, practitioners, dental hygienists, pharmacists and consumers
COMMERCIAL PERSPECTIVE
- Understanding the commercial value of gaining professional endorsements
- Articulates clearly the commercial importance of gaining professional endorsements
- Stays informed and speaks knowledgeably about the commercial strategies behind the brand
- Uses an understanding of the needs and objectives of the dental professional to achieve mutual benefit
- Recognizes the importance of having both product knowledge and commercial training
- Invests time to clearly define what to accomplish from every detailing/sales call
- Is proactive at learning about the focus and priorities of the dental practice to educate the professional on relevant products
- Takes initiative to plan the details of all detailing/sales calls
- Approaches the detailer role as an expert-to-expert partner who influences endorsements and, if appropriate, sales
- Adheres to local trade practices and regulations, understanding fully what can and cannot be done
