Communications & Brand Manager

Our client is a fast growing e-commerce website offering premium quality meal plans for corporate and retail customers.

We are hiring a native English speaking communications and brand development manager to join their Dubai head office.

The successful candidate will develop and manage ATL and BTL marketing, communications,creative strategies and roadmaps in a fast-paced progressive environment to accelerate brand development and affinity.

Role Summary

• Develop and execute successful marketing strategies to build brand awareness, acquire B2B and B2C customers and drive revenue growth.
• Drive brand development and positioning, market penetration and revenue growth.
• Develop and implement marcom campaigns from concept ideation, development and creation, content production, budgets to performance and ROI analysis.
• Write compelling and impactful content for press releases, media publications and industry thought leadership blogs.
• Develop a compelling and engaging brand story in publications, advertising, radio and television.
• ⁠Cultivate and maintain relationships with influencers and media publications to secure cost effective media coverage to maximize visibility and engagement.
• Conduct consumer market research, monitor and analyze market trends and competitors’ activities; utilize data analytics and insights to make data-driven marketing decisions.
• Plan and coordinate marketing events such as GulfFood, Taste of Dubai and trade shows to promote the company’s products and services.
• Establish strategic partnerships with corporate clients to build brand presence and engagement; track and analyze partnership performance metrics to measure impact, identify areas for improvement, and optimize partnership strategies.
• UAE driving license is mandatory.

Mandatory Skills & Experience

• 8 – 10 years’ deep expertise in B2B and B2C brand development strategies to develop and execute brand development campaigns to enhance brand visibility and engagement.
• Exceptional English language skills, both verbal and written, with the ability to craft compelling narratives and communicate complex ideas effectively.
• Campaign testing and analysis to evaluate ROI for brand growth strategies.
• Commercial and financial acumen to manage marketing budgets.

Candidate Profile

• Currently living in the United Arab Emirates – must be able to work in Dubai.
• Fluent in English – must be native English speaking.

Education

• Bachelor’s degree in Communications, Public Relations, Journalism or Marketing