Healthcare Consumet Engagement Specialist, GCC

Job Description

Are you a person with digital knowledge who is interested in transforming classical marketing into creating novel and dynamic ways of interactions with customers in the healthcare industry? Would you like to unleash your full potential and be a part of our Companie´s GCC Omni-Channel Strategy team? If so, apply now for GCC Health Care Consumer engagement position.

As the Health Care Consumer Engagement Specialist you will be required to develop, implement and manage different multi-channel campaigns, for consumers, that are aligned with the objectives of the organization and that will enhance the user experience journey.  The Omni-channel campaign lead will play an integral role in increasing disease/brand awareness in the digital space using a multi-channel approach that is aligned with the relevant internal stakeholders.

The role will report to the GCC Omni-channel Strategy Lead and it involves active engagement across the company closely collaborating within a matrix of functions: Marketing, Medical, Sales, Market Access, IT, Operations and more

Job Description

• Planning, developing and managing all aspects of digital campaigns (working closely with brand leads, Content & automation leads and data lead, IT) across multiple channels using tools and techniques as appropriate
• Leverage Salesforce Marketing cloud and exact target knowledge to run and optimize Marketing campaigns through enhanced customer and patient journeys
• Creating Omni-channel Marketing campaigns that include E-Marketing, Social Media Smart Ads and Cloud Communication
• alignment with global strategies and initiatives.
• Collaborating with different and innovative vendors and continuously being up to date with novel technology
• Defining the KPIS and manage digital advertising budgets effectively to maximize ROI and achieve campaign objectives.
• Work closely with data analytics team to measure, evaluate and report versus objectives and performance of all omni-channel campaigns
• Continuously sharing learnings with the teams and offer recommendations for future tailored campaigns based on personas/behaviours
• Analysis of social media listening for better understanding of online behaviours
• Devising strategies to drive online traffic and customer acquisition by continuing to improve usability, design, content and conversion
• Oversee the development and maintenance of digital marketing assets, including websites, social pages, and internal applications.
• Seeking new market trends and insights to optimize budget and performance of the campaigns
• Monitor and analyze competitor digital marketing activities to identify opportunities and threats
• Collaborate with the Regional Digital Marketing team and external partners to ensure

Education & Required Experience

• A Marketing Degree either BS/MS or a degree in a similar field
• Digital certifications/courses preferred
• Work experience in Digital Marketing is a must (3 years+)
• FMCG or Healthcare experience is a plus
• Understanding/Experience with running campaigns using a marketing automation platforms
• Knowledge and experience in Customer Journey Mapping and marketing effectiveness metrics

Skills

• Ideal candidate will possess the technical knowledge to lead as an SME with the ability to communicate to non-technical team members
• Experience in traditional media/offline media and influencer marketing
• Highly creative with an aptitude to identify relevant target audiences and creating concepts for digital campaigns that will engaging and will enhance user experience
• Innovative with a logical and methodical approach to problem solving
• Hight-level understanding and use of digital buying and engagement metrics (CTR, CTA, CPM, CPC, etc)
• Experience with A/B Testing and website analytics tools such as Google Analytics, SEO, etc
• Must be tech and digitally savvy 
• Excellent project management skills – management of various projects and campaigns
• Customer focused behaviour
• Organized and articulate, with impeccable attention to detail
• Able to demonstrate enhanced Strategic thinking
• Strong teamwork Skills but can also work individually
• Fair knowledge on HTML, CSS, JAVAScript and various other coding platforms (a plus)
• Strong Analytics and statistical skills
• Data – driven thinking
• Excellent communication and interpersonal Skills
• A genuine interest in healthcare and desire to be key stakeholder in discussion on improving it
• Fluent in English (spoken and written)

Role is based in UAE

Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.  

Current Employees apply HERE

Current Contingent Workers apply HERE

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Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 

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