Marketing Director

LATRO is a multinational company with worldwide operations and support offices. Headquartered in the United States, we have a major operating office in Dubai, UAE and personnel based in every major global region. We are a thriving multicultural, globally positioned team of seasoned technical and business industry experts energized by ensuring the financial health of our customers in progressive markets – driving innovation to solve their complex business problems.  We provide innovative RAFM (Revenue Assurance and Fraud Management) and AI/ML Analytics-driven solutions as well as comprehensive telecom application managed services to the telecommunications industry worldwide. 

A recognized and trusted name in the industry for more than a decade, we employ our advanced proprietary technology and techniques to help our customers across the progressing world protect and maximize incomes – putting revenue back in their hands where it belongs. We believe helping our customers safeguard their bottom lines powers investment and fuels job sustainment resulting in overall economic growth where it is most needed.   

We are an agile, non-bureaucratic company characterized by technological innovation, extraordinary effort, and dedication to our customers and employees. The atmosphere is fast paced, shifting rapidly to the pressing needs of our customers.  

As Director of Marketing, you will be responsible for leading LATRO’s marketing initiatives across North and South America, Europe, Asia, the Middle East and Africa. This pivotal role blends strategic planning with hands-on execution, including a significant focus on Account-Based Marketing (ABM) as a cornerstone of our Go-To-Market (GTM) strategy. The ideal candidate will develop targeted marketing activities to engage specific accounts, leveraging technology and analytics to drive brand awareness, market penetration, and customer engagement in key regions. 

The Director of Marketing reports to the VP of Marketing. This role is based in LATRO’s Dubai, UAE office.   

JOB RESPONSIBILITIES

• Develop and implement LATRO’s marketing strategy, with a strong emphasis on ABM to align with our GTM strategy and business objectives
• Spearhead LATRO’s brand management, ensuring consistent and impactful messaging across all regions
• Utilize ABM tools and platforms to identify key accounts, customize messaging, and execute targeted campaigns that resonate with our strategic accounts
• Collaborate with sales, presales, product development and services teams to align marketing efforts with sales objectives, ensuring a cohesive approach to account engagement and conversion
• Lead the production of compelling marketing materials and digital content that effectively communicate LATRO’s value proposition
• Manage digital marketing initiatives, including SEO, social media, and online advertising, to maximize LATRO’s online presence
• Analyze market trends, competitive intelligence, and customer insights to adapt marketing strategies and tactics accordingly
• Oversee marketing performance metrics, utilizing data to optimize campaigns and demonstrate ROI
• Lead, develop and manage a multicultural team, providing guidance, coaching, and mentoring to ensure individual and collective success