Marketing Manager

Responsibilities:Tencent Games was established in 2003. We are a leading global platform for game development, operations and publishing, and the largest online game community in China.
Tencent Games has developed and operated over 140 games. We provide cross-platform interactive entertainment experience for more than 800 million users in over 200 countries and regions around the world. Honor of Kings, PUBG MOBILE, and League of Legends, are some of our most popular titles around the world.
Meanwhile, we actively promote the development of esports industry, work with global partners to build an open, collaborative and symbiotic industrial ecology, and create high-quality digital life experiences for players.
Level Infinite is Tencent’s global gaming brand. It is a global game publisher offering a comprehensive network of services for games, development teams, and studios around the world.
We are dedicated to delivering engaging and original gaming experiences to a worldwide audience, whenever and wherever they choose to play while building a community that fosters inclusivity, connection, and accessibility. Level Infinite also provides a wide range of services and resources to our network of developers and partner studios around the world to help them unlock the true potential of their games.

We are in search of a Marketing Manager to bolster our mobile gaming brand in the MENA region. This critical role involves developing and implementing marketing strategies that align with regional trends and consumer behaviors, enhancing brand visibility, user engagement, and market entry. The role requires close collaboration with various teams to ensure that regional marketing strategies are well-executed and in harmony with our global objectives.

Key Responsibilities:

1. Develop and launch region-specific marketing campaigns in coordination with cross-functional teams.

2. Analyze performance metrics, drawing on local insights to sharpen marketing strategies.

3. Manage creative direction, customizing content to fit regional channel preferences.

4. Innovate in content and strategy, guided by local market intelligence. 5. Increase brand visibility and market reach through strategic partnerships and collaborations.

Requirements:

1. At least 5 years of experience in marketing, with a strong focus on brand and performance metrics, and a thorough understanding of the MENA market.

2. Proven track record in making data-driven marketing decisions.

3. Solid grounding in the gaming industry, with the ability to understand gamer behavior and effective distribution methods.

4. Outstanding communication skills; fluency in Arabic and English is essential, and proficiency in Chinese is highly beneficial.